A proud U.S. Air Force veteran and native Californian, Frank began his professional journey with a commitment to service, discipline, and excellence — values that continue to define his work today. After completing his military service, he earned his Bachelor’s Degree in Communications from San Diego State University, where he developed a strong foundation in client engagement, relationship‑building, and clear, effective communication.
Frank entered the financial services industry through the group health insurance sector, working as a broker and gaining firsthand experience navigating complex benefits, underwriting requirements, and employer‑sponsored plan design. His early work in the insurance marketplace sharpened his ability to simplify complicated concepts and support clients through important financial decisions.
Over time, Frank expanded his experience and transitioned into a broader operational and advisory support role. Today, he plays a key part in supporting Brendan Farrelly and the De Leon Team, serving as an essential point of contact for both prospects and existing clients. His work includes managing client communications, preparing planning materials, and ensuring that every interaction reflects the firm’s commitment to clarity, professionalism, and exceptional service.
Frank is known for his steady presence, his ability to anticipate needs before they arise, and his dedication to creating a seamless experience for clients and advisors alike. His background in communications, combined with his military discipline and industry experience, makes him a trusted and reliable partner within the firm.
Outside of his professional life, Frank enjoys a quiet and fulfilling home life. He is the proud father of two grown daughters and a devoted grandfather — roles that bring him deep joy and perspective. Whether spending time with family or supporting clients, Frank brings the same sense of purpose, integrity, and care to everything he does.